New look for Löplabbets magazine for runners

Client
Löplabbet

Agency
Fasett

Development
Grensesnitt

Photography
ByAksel / Löplabbet / Fasett

Löplabbet is a runners shoes company run by runners (see what I did there?). They publish 2 magazines each year, one in spring and one in the fall. Both magazines have a print edition as well as a digital version.

For this year's edition, they wanted a new look that could also be continued in future editions while retaining the possibility for variation between the seasonal editions.

We started the whole process with the 2023 spring edition which was the largest part of the work. This would set the framework in place for future editions which would need less time to edit before publishing.

Not so long after the spring edition had it’s run we got to see the framework in action as the work for the fall edition for 2023 started.

Consistent design with high recognizability for both print and digital.

Playful and energetic, the magazine is designed to give the reader the same joy of running as the runners behind Löplabbet.

Re-usable modules in the digital magazine for maximum flexibility for future content.

2023 FALL MAGAZINE

The fall magazine paired with some amazing imagery, in a different color scheme, ready to go.

The samle modules in use, in a new color scheme.

Check out the live magazine at magasinet.loplabbet.no built in Sanity by the talented crew over at Grensesnitt and kept up to date content-wise by the client themselves.

More examples of my work

identity, digital, ui/ux, web

digital, ui/ux, web