Enter the playful
universe of Staysville
Client
Staysville
Agency
Fasett
Photography
Tom Haga
Live website
staysville.no
Product photography
Sara W. Karlsen
Development
Værsågod
Staysville is the new name of MMKS Eiendom, who owns and rents out a series of apartment hotels in Stavanger. It is a family-owned business, run by a pair of siblings with strong family values and high service minds who goes out of their way to make their guest feel like home on their stays.
It started out as a normal name + identity + website project, but along the way we found some magic; we uncovered the Staysville universe. A universe filled with unique characters and history, ready to tell it’s story.
My main role in this project has been as lead designer for the website. In addition to a more advisory designer role for the identity process and to the client overall.
An eye-catching animation on the round search blob to make sure the user catches it’s hiding spot, and add some playfulness to the site. This way the search blob does not overstay it’s welcome.
For those who do wish to find their stay immediately, the hiding spot should be obvious and it pops right back out.
The playfulness of the identity embeds everything in it and it’s universe. From the colors, to the shape of the logo, the tone of voice, the merch (yes, there is merch) and the website.
It all has an edge to it, a unique sense of humor that brings the story of Staysville to everything in it.
Easily find your next stay whether you’re on a mobile device or on a desktop device. With a toggleable map on mobile devices, and on desktop it will jump to location as you scroll down the page of listings, pretty neat, right?
Keeping with the overall tone of voice of the brand while adhering to accessibility principles across devices.
A closer look at the search blob, as we so lovingly started calling it throughout the process. On mobile devices it is available on the bottom of the screen through thumb swipe up for easy access.
Find all the information you’ll need for your next stay and the surrounding neighbourhood.
Let’s not forget the merch (totebags, to the right. Not the coat to the left, although, we haven’t asked so there’s still a chance if you ask nicely perhaps.)
Notice the cards in the apartments filled with stories, fun and facts, and sometimes quotes from the people of Staysville.
A unique tone of voice with bold statements, sometimes a little on edge but always with a glimmer of amusement for the reader. (And yes, you can buy the umbrellas).
Of course these are just the highlights of the project, and I truly wish I could have shown everything and all the magic from the process, but that is simply not possible. Luckily for all involved the website is live so feel free to check it out here: www.staysville.no.
A more in-depth article of other aspect of the project can be found over at Fasett’s page here.
A huge thank you to the client as well for accepting (almost) all our ideas and who’s now enjoying his life as the CEO and Mayor of Staysville.
More examples of my work
identity, digital, ui/ux, web
digital, print, magazine, web